Firsts by Deena

First (number). Definition: Coming before all others in time or order; earliest; 1st.

For the love of fashion's origins and pop-culture moments that have shaped the world. From how we think to how one dresses and views art and self expression; Firsts is a podcast series unlike any other that will raise the IQ of fashion aficionados and experts respectively. Seasoned buyer and curator, Deena Abdulaziz boldly raises against-the-grain conversations on fashion, art, and culture with special guests. These educational and effervescent conversations deliver new meaning about the most iconic and prominent creations at the zeitgeist of culture.

How did Richard Avedon change the way women are portrayed and why are these works still achingly cool in a world of AI image-making? How is that the Arab luxury consumer been absent from the critics table and not invited to evaluate such cultural milestones in fashion, until recently? Why was Dior's New Look so important for women across the entire world and not just confined to the boulevards of Paris and luxury quarters in New York? Sade's elegance and on-stage outfits are still serving Gen-Z a lesson in how to dress; Deena decodes the timelessness of her outfit formulas with the signature wit and acute eye the industry has come to know she commands in nano seconds.

Curating a fresh take on fashion culture history apropos of the here and now, Deena raises a unique perspective on fashion and shatters the stereotypes of West to Middle Eastern consumers with a light touch. If you want to see things afresh, go back to the origins of fashion, delve deeper than the page of the glossy magazines do, and revive an appreciation for true elegance, this is the sparkling audio series to bookmark. Coming soon, the fashion world through the inimitable lens of Deena Abdulaziz and its most brilliant creators.

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