New York, Riyadh & Paris: Deena Aljuhani Abdulaziz and Marina Larroudé announce their debut collaboration today - a special collection of shoes crafted for the modern woman who seeks elegance, comfort, and joy in her footwear. The Fall range, titled ‘The Radical Elegance’ collection, comprises two styles of shoe: a super wearable wedge, and a slick pump that gives contemporary ’90s-era chic. The color palette has been carefully chosen by Deena and Marina to conjure futureproof glamor—think Diana Vreeland-style red, olive green, creams, and carbon black styles with super flattering design elements that lengthen legs and bring instant femininity to the wearer.

This is not just a collaboration, it’s a collection created by two dear friends that have supported one another from the beginning of their entrepreneurial adventures to date. “One of the faces of our launch campaign back in 2020, Deena is a longtime friend and someone I deeply admire. It’s been an absolute dream to collaborate with her. Her taste is exquisite and she’s always impeccably dressed, wearing high fashion in ways that feel uniquely unexpected—and our capsule delivers just that,” says Marina Larroudé.

“There is a bigger story behind these stunning shoes we present to you: through our friendship, Marina and I show how beautiful things happen when women support women,” declares Deena. “Deenathe1st and Larroudé believe that sisterhood is also created through a love of glamor. We want you to feel radically elegant, empowered, and so chic wearing these shoes throughout the seasons.”

The duo have united their namesake brands Deenathe1st and Larroudé to create two distinct styles: a sleek heel with a contemporary wrap-around ankle buckle, and a peep-toe wedge, both realized in soft suede, metallic leather, and textured leathers all produced in Larroudé’s own factory in Brazil.

“This collection is made by women for women who have high standards when it comes to luxury style. There is nothing glamorous about discomfort so this collection is wearable, durable, and designed to feel like one is walking on clouds,”  Deena says.

This is the first brand collaboration Deena Aljuhani Abdulaziz has announced since the launch of her brand Deenathe1st in June 2024 which sees this editorial site Deenathe1st.com and the podcast series Firsts by Deena focus on the past, present and future of luxury fashion and the arts through Deena inimitable perspective.