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Fashion Thoughts

Agenda-setting storytelling and journalism on topics of elegance and relevance.
1

How Richard Avedon Shaped Fashion Imagery

With over sixty decades at the forefront of photography, Richard Avedon’s legacy is greater than his images. Read about his career highlights.
2

Fabien Baron's Impact on Design

Within a three-minute read, up your fashion history knowledge and IQ with D1’s ode to one of the most prolific art directors in glossy magazine history.
3

Get Out of Line to Make Your Closet Sustainable & Stand-Out

Fashion industry expert advice on how to protect premium clothing and develop a long-lasting luxury, sustainable wardrobe that will truly stand the test of time.
4

What Gulf Customers Want Brands To ‘Get’

Read expert advice from Deena Aljuhani Abdulaziz on how to understand Middle East luxury consumers and what they really want from brands right now.
5

Michael Avedon: Keeping Photography in the Family

Read about how the photoshoot that took place at Michael Avedon’s studio in NYC with Deena Aljuhani Abdulaziz
6

It’s the ’90s Again & Style Not Com Has Something to Say

What would Style Not Com report on if Instagram had existed in the 1990s? Find out here and read more about fashion history at Deenathe1st.com
7

The Manners That Matter in 2024, Vol. 1

Read the top twenty most important modern manners in our etiquette guide that covers all areas for 2024 life. Including examples, stories and wise proverbs to live by.
8

The 10,000 Steps to Become a Flâneur

Certified health coach and Contributing Editor at Deenathe1st, Marieva Malo, explains why walking 10,000 steps for mental and physical health is the new way.
9

Reflection Point: Enduring Arab Proverbs

A curated list of wise and wonderful Arab proverbs that have stood the test of time and prove to be just as relevant for the modern world as ever before.
10

Where Do Cool People Vacation Now?

Team Deenathe1st asked its loyal Instagram followers where do cool people go on holiday now? And we collected all the results. Read the list of recommendations about where to go on holiday.
11

Zaid Affas Calls Time on the ‘Arab Designer’ Stereotype

Outspoken and refreshing, the award-winning designer speaks exclusively to Deenathe1st.com about his rise and why the fashion industry needs to view designers from the Middle East differently.
12

It’s a Gut Feeling: Do You Trust Yours?

Certified health coach and Contributing Editor at Deenathe1st, Marieva Malo, explains the relationship between the gut and your brain, and how to create wellbeing harmony.
13

Pose Me A Riddle While Posing In These Shoes

It started with a set of riddles on the Instagram platform for the brand by Deenathe1st and now it has been revealed that shoes are the one and only answer. Read on.
14

Introducing the Deenathe1st & Larroudé Collaboration

As designed by two friends Deena Aljuhani Abdulaziz and Marina Larroudé of Larroudé, we present you with two supremely comfortable and ultra elegant shoes for all seasons.
15

The Official Deenathe1st & Larroudé Photoshoot

See the official photoshoot starring Deena Aljuhani Abdulaziz and photographed by Kevin Tachman of the Deenathe1st & Larroudé shoe collection and collaboration here.
16

HRH Princess Nourah Al Faisal on Her New Special Collection with Asprey

Legacy British luxury brand Asprey, and HRH Princess Nourah Al Faisal, creative visionary behind Nuun Jewels have brought their worlds together yet again by way of their second collaboration: a reimagining of Asprey’s iconic Feather collection.
17

Making The Cut: Short Hair, Long Story

Should you take the cut? What are the core considerations to think about when going from long hair to short? Deena Aljuhani Abdulaziz has been there and knows how to balance the right questions before going short.
18

Deena, Alaïa & The Unforgettable Wedding Dress, Part 1

The fairytale story of the Princess and the Couturier that made her wedding dress, and changed the way she viewed the world of fashion forever.
19

The Manners That Matter in 2024, Vol. 2

Read the next volume of most important modern manners in our etiquette guide that covers all areas of modern life, by Deenathe1st.com. Now, napkins placed gently on the lap…

Take Ten Qs

Our ten signature questions get served in quick-time to the world’s creators of culture, cool, and couture. It’s a character questionnaire that brings out the charisma in everyone.
1

Ten Qs for Carmen Busquets

Want to know about Carmen Busquets? Deena’s Take Ten Qs delivers on all the light and deep things you need to know about the entrepreneur and strategic investor of high fashion.
2

Ten Qs for Style Not Com

The most-wanted person on fashion’s front row is undoubtedly one wearing a cobalt blue baseball cap. Style Not Com’s Beka Gvishiani reveals more about the man behind the brand’s well-timed brevity.
3

Ten Qs for Benchellal

Deena’s Take Ten Q’s are revealing character questions designed to get under the skin of the world’s greatest designers and artists. Here, Benchellal answers candidly.
4

Ten Qs for Zaid Affas

The Central Saint Martins graduate and multi-award winning designer answers our ten character questions about many things but not fashion.
5

Ten Qs for Sultan AlDarmaki

Sultan AlDarmaki, the CEO of club 1833 ١٨٣٣ and former founding designer of DARMAKI, on novels by Mahfouz and his unexpected miniature spoon fascination.
6

Ten Qs for Reem Al Kanhal

The ASI graduate and ready-to-wear designer on a few of her favourite things, and what moves her the most. Read the quick-fire interview by Deena Aljuhani Abdulaziz’s editorial team here.
7

Take Ten Qs for Dana Brown

Author, magazine editor, and cultural commentator Dana Brown answers Deenathe1st.com’s essential character questions with unexpected responses.
8

Take Ten Qs for Albert Watson

Sade’s trusted music video director, award-winning photographer, and conceptual artists with an OBE to his name, Albert Watson takes our character quiz
9

Take Ten Qs for Michel Haddi

Meet Contributing Editor Michel Haddi, the famous fashion photographer who has captured the supers on set in the golden ’90s era and now loves shooting surf’n’turf.
10

Take Ten Qs for Ahmad Swaid

Take Ten Qs for Ahmad Swaid. If you love storytellers, this is a name you simply must know and will undoubtedly learn to respect: Ahmad Swaid
11

Take Ten Qs with Valerie Steele

Valerie Steele, director and chief curator of The Museum at the Fashion Institute of Technology, answers Deenathe1st’s Take Ten Qs here. Find out more about the character behind fashion’s chicest curator.
12

Take Ten Qs for Hanan Besovic, A.K.A. @ideservecouture

Discover the insights and humor of Hanan Besovic in this Take Ten Qs interview exclusively on Deenathe1st.com, the series that reveals so much more behind fashion’s infamous characters.

D1 Playlists

Listen to playlists that are super-charged and spinning on repeat. Plus, track lists curated by the coolest unofficial DJs in the art and fashion industries.
1

The Official Deenathe1st Launch Playlist

From Drake to Marvin Gaye, Faith Evans and A Taste of Honey - this is what the team at DEENA have been listening to while getting launch ready. Listen to playlists curated to mood here.
2

Style Not Com Surviving Fashion Month Playlist

Listen to the Style Not Com fashion month playlist to rev up your mood in-between shows, presentation pit-stops and press events. From The Weeknd to Strauss - it’s a track list that will turn any road into a runway.
3

NYC Mood/The Sidewalk is Your Runway Playlist

Think Tracy Chapman, Harry Styles, and Sade greats to help put a skip in your step. Listen to eclectic playlists curated by fashion designers and artists here.
4

Sultan AlDarmaki's 'Young, Arab, and Talented' Playlist

Spotlighting young Arab artists from around the world, such as: Felukah, Rita L’Oujdia, Zeina, Saint Levant, and many more. It’s a vibe.
5

Marieva Malo’s ‘Walk This Way’ Playlist

Prince and Grace Jones hits are enough to get you striding around town so put your headphones on and listen to our Contributing Editor’s new playlist, primed for urban strolls.
6

Reem Alkanhal’s Studio-to-Home Playlist

Fashion designer Reem Alkanhal takes to the D1 decks and delivers a personal playlist. Listen to this Saudi designer playlist now.
7

Finally, It Actually Feels Like Summer

From Doja Cat to Groove Theory, Deena shares her Feels Like Summer Playlist to capture that upbeat feeling you get at the start of a beautiful summer. Listen to more playlists by designers here.

Editor's Letter

With the ink barely dry from Deena’s dispatches penned from her desk in NYC and Riyadh, read the editor’s letter filled with musings for the month ahead.
1

Deena’s 1st of Many Firsts

“This new-era letter is the first I’ve penned in full freedom to be just me...” Discover Deena’s debut editor’s letter here.
2

Editor’s Letter: On Bringing Elegance Back

Deena Aljuhani Abdulaziz on her brand’s four-month anniversary, the debut shoe collaboration, changes, and bringing elegance back story by story.
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