Wake-up and realize that a mindset shift is the first step to sustainable luxury.
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BUILDING a unique, long-lasting wardrobe is not easy. But it can be done when you wake-up and realize that a mindset shift is the first step to real, sustainable luxury. I’m skeptical when it comes to talk of a ‘forever wardrobe’. Fashion is a multi-billion dollar industry that scales on creating high volumes of looks for all pre/mid-seasons and commercial capsules. Empires thrive on consumers chasing the newness of trends and purchasing surplus to requirements. Do these big brands, and the magazines running off of their advertising money, really want me to wear that same premium wool coat for decades? I think not. And, guess what? That iconic bag is now out in a different-color way. Of course it is.
When you find your style pathway, savor it, and look after it.
I’m also not convinced when I come across yet another post promising me that spending all of my disposable income on a trench coat + an oversized shirt + the same-same loafers will see me ascend to the lofty status of eco-fashion enlightenment. Straight-leg jeans + an oversized blazer + a roomy tote are, apparently, the uniform of the eternally stylish woman who only chases timeless classics. Not forgetting the obligatory gold pendant. As though wearing this uniform of ‘luxury staples’ means I’ve transcended the trend treadmill and found my way. Mmmm. I do not wear ‘the fashion uniform’ because I don’t look like Kaia Gerber in those boyfriend jeans and a simple white Tee, whilst carrying a skim-matcha-oat latte to my car. Nor do I ‘channel Audrey Hepburn’ when I wear a trench coat and get caught in the rain, whilst looking for my lost pet, arguing with a handsome man [Please note the film reference here]. My wardrobe staples involve sequins and tailored suits in unexpected colors; it works for me.
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Surely, a truly sustainable, always-relevant wardrobe is different for each person, and defined by long-term enjoyment. It is better if your wardrobe is unique to you, and suits you, because then you are more likely to value it. The sustainable aspect comes into play with one’s resourcefulness, and the level of care given to clothes, lending longevity to fabrics and cloth. My mirror reflection will change as years go by but my fashion silhouette will be the same because I have committed to only buying clothes that I love so much that they become part of my life’s sartorial signature. Find yours, and don’t fall for "the industry formula". Because the formula will make you look like everyone else. Or, someone trying to look like everyone else who works in fashion. When you find your style pathway, savor it, and look after it. It will be your beautiful thing.
1. What truly suits you?
2. How well can you forecast what you need from your garments long-term?
3. Are you buying garments that interlock with each other and work in different combinations?
4. Do you have enough key pieces that enable more complex garments to be worn, such as flattering trousers to layer underneath unusual dresses?
5. Are you investing in garments that can be altered, so if you change shape slightly they can be adapted to flatter?
6. Do you know how to look after various premium fabrics so that they last decades, not seasons?
7. Can you identify when you need to store clothes away for a while to avoid ‘style fatigue’ (when you simply need a break from wearing a certain look - absence does make the heart grow fonder)?
8. Do you know how to store your clothes so they are protected?
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There’s no judgment if your wardrobe is indeed full of trench coats and white shirts: you wear those timeless classics in your inimitable way. Meanwhile, I will be wearing a sharp suit for the next forty years.
Written by Philippa Morgan.