Pucker up to a higher IQ on pop culture’s favorite cosmetic
Nina Ricci Fall-Winter 2013-14 Ready-To-Wear. Shutterstock.
The Four Minute Read
Name me one make-up collection that doesn’t have a red lipstick in it, please. Didn’t think you could. This one specific beauty item has a gravitational pull that sees it in a division of make-up of its own. That’s power. While there are multiple categories and shades of eyeshadow, foundations, and cheek-defining products; there is lipstick, and then there is red lipstick. “The global lipstick market was valued at $9.5 billion in 2023, and is projected to reach $15.6 billion by 2033,” states Allied Market Research in an analysis. To no one’s surprise, red is the perpetually number one best-selling color. That’s a lotta rouge.
It’s unapologetic allure, when applied well, can redefine an entire runway look. It has also made and finished the careers of many women throughout history. No exaggeration applied here. The most contentious make-up product of all time goes under quick-fire investigation.
Red lipstick has become a core symbol within global culture - representing strength, sensuality, and seduction. But this doesn’t always tally with the fashion history books. During past centuries, in some cultures, if a woman wore such a hue on her lips she would be doomed and damned as being a ‘tainted, immodest woman’. Fast forward a few hundred years, and, in the context of a world war, red lipstick was a marker of defiance against oppression and defeat. (Interesting sidebar: there is a correlation between hardship and cosmetic sales that was spotted by Leonard Lauder, the son of Estée Lauder, who noted that lipstick sales go up when the economy goes down.) The sands of time have seen opinion swing like a pendulum on this unsuspecting make-up product - and seen any negative judgment completely collapse later in the 20th century, when figures like Debbie Harry would laugh in one’s face and light up a cigarette if asked to remove her signature red pout.
Now swathes of information about the history of red lipstick are covered in dust and not much discussed at all - probably because people are spending time guessing who the next Creative Director of Chanel is or if Hedi Slimane will scorch the marketing rulebook in his next position.
Mary Katrantzou Spring/Summer 2017. Shutterstock
Nevertheless, in the pursuit of educational material on modern-day elegance, team Deenathe1st has captured the salient historical points in bullets. These facts will lend greater depth to your next brunch meeting when someone asks what shade of crimson you are wearing or if it’s a Nars rouge on your lips. Answer, “Non, darling. I’m wearing a red that totally symbolizes the never-ending shifting of beauty and illusion. It’s bigger than any one brand.” Perhaps not the answer they expected!
Read on to get a free sample of ‘beam with intellectual glee’ for your face…
All of these stats and facts will either inspire you to slick on some rouge lipstick, or have you reach for a simple nourishing balm as an act of defiance against the status quo. Walk your own way!