From childhood dreams to couture conquests
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Our foundational references and influences in life are what obviously form us, and nothing tells more about a person than what those influences are and where they come from. For Deena, it’s not only personal, it’s also pop culture. The fashion desk has interviewed many a designer, supermodel, and hero from style’s hall of fame, but we noted in our last editorial meeting there is someone we hadn’t interviewed on the topic of early style inspiration… Deena herself. So, without further ado, we deep-dive on what has most influenced her sartorial interests and her approach to dressing for the joy of it.
#1: Who or what was your first style influence growing up?
Deena: The first style influence ever in my life is my mother, and for good reason! To this day, she remains one of the chicest women I ever saw in my life - tall, slender, with an incredible sense of style. I would spend hours watching her getting ready, completely mesmerized. It all started with Mama.
Then, as a child, I began to notice her friends, and even at three or four years old, I preferred the ones who dressed beautifully, though I didn’t fully understand why. My eye naturally gravitated towards elegance and beauty. By the time I was five or six, I discovered my first fashion magazine. I didn’t know it was called a “fashion magazine”, I just knew that when I opened it, I thought, “Oh my God! I want to be a part of this world, whatever this world is”. I didn't have a name for it yet, I was too young. That's when I realized that there was a whole universe of style beyond my mother and her circle.
#2: Is there a specific designer that captured your attention at that time and what was it about their work that spoke that much to you?
One of the earliest memories was an old advertisement for a Yves Saint Laurent perfume. The image of the woman in the campaign struck me deeply – I wanted to be her. Back then, models in campaigns and editorial didn’t just wear the clothes; they seemed to embody a whole lifestyle, or at least to my young mind, it looked like it. I wanted to not only emulate the model, but to live the life she was living on the page or in the movie.
It wasn’t just Yves Saint Laurent. Designers like Valentino, Armani, Versace and Azzedine Alaïa all captured something timeless for me. I’ll give you another example: the music video for Bryan Ferry’s Slave to Love. When I saw it, I thought, “I want to be one of those women”. That longing to emulate not just the style but the essence of that world has stayed with me.
"My first Chanel bag, my first Hermès bag, my first Gucci outfit, they all hold a special place in my heart."
#3: Is there a piece of clothing or an accessory that you own that still feels like a treasure to this day?
So many things! I can’t pinpoint just one. I remember being 14 and receiving a bottle of Cacharel perfume. It felt like such a luxury for my younger self. Later, my first Chanel No. 5 perfume left me in awe, as these were the closest things I could afford back then to high fashion. I couldn’t buy designer bags or clothing at that age, my parents wouldn’t have allowed it anyway. But I remember my first pair of Manolo Blahniks, prior to Sex and the City, I was so over the moon and I felt like I had finally become chic. My first Chanel bag, my first Hermès bag, my first Gucci outfit, they all hold a special place in my heart. I even remember my first Emporio Armani outfit, which I bought because I couldn't afford the main line of Armani, and I still own it 35 years later.
#4: What aspect of fashion do you feel represents you the most, like a color, a texture, a silhouette or anything else?
For me, it’s the process that speaks to me the most. The inner workings of how a piece comes to life. The why, the how, and what it signifies fascinate me. It's always so much more exciting to me when I have the pleasure of being able to see how something comes together. Whether a collection, a dress or a singular piece. That's more memorable than anything else. Believe it or not, it's more exciting than actually attending the actual show! Because I've already seen how it came into being. It’s that journey – the artistry behind the creation – that resonates with me the most and stays with me long after.
#5: What specific moment, or maybe collection, made you equate fashion with art?
It was the first piece of couture I ever owned: a Christian Lacroix dress for my engagement. I’ll never forget being fitted for it and seeing how it was constructed, the layers, the craftsmanship. That’s when I realized that couture is not just clothing; it’s art. It showed me that these pieces deserve to be preserved as works of art for generations to come.
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#6: If you could define your style using one designer’s philosophy, who would it be ?
Azzedine Alaïa. I was 21 when I first met him, and I’ll never forget it. What's remarkable about him is that, for some reason, it was almost customized for my body type, whether it was ready to wear or couture, it didn't matter. It would fit me like a glove, with no need for alteration! Alaïa was more than a designer; he was my introduction to true fashion education. His work felt like a revelation, and I doubt I’ll ever encounter anything like it again.
#7: How do you think those early influences shaped your style today? In what ways do they nourish your fashion desire, aspiration and influences to this day?
I think it all began long before I met Azzedine. It started with collecting magazines, watching editorials, movies and music videos. All these things that sparked desire, and shaped my vision of what I wanted to look like. Of course, there was a lot of trial and error, but I kept on trying to improvise. I was raised in an era when there was no Zara, Mango, or H&M as we know them today. I had to try to emulate something very expensive, with a small budget, which, of course, is not possible. But I tried my very best! Even when I didn’t have the tools to bring my vision to life, I had a clear idea, very early on, of what I wanted to express.
So one of the biggest influences, interestingly, was Carlyne Cerf de Dudzeele, a renowned editorial stylist closely connected to Azzedine and Karl Lagerfeld. The way she styled models in magazine spread, like stacking many bangles on one arm for example. It seems like a small detail, but it stuck with me. Similarly, Madonna’s iconic bracelets, borrowed from stylist Maripol, were another source of inspiration.
Over time, you collect these little fragments of influence, left and right, here and there, and they end up shaping you. But style is also about evolution. As the years go by, you evolve to understand yourself better: your body, your colors, your shape. That understanding doesn’t come immediately; it develops over time. My style today is the result of that continuous evolution.
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#8: Do you think that the culture in which you grew up had an influence on your style evolution/inspiration?
I was incredibly fortunate to grow up surrounded by the chicest women I've ever seen in my life. They embraced opulence with confidence, fearlessly adorning themselves with beautiful fabrics and stunning jewelry. Feminine, but always very elegant. To be honest with you, I got the best of both worlds, not only the West, but the East. It was truly a unique blend of Eastern and Western influences and I was lucky enough to absorb the best of both worlds. Imagine the most glamorous soiree, like the Oscars for instance. That was my reality. I witnessed an incredible level of elegance. In my case, growing up in Saudi Arabia actually helped me shape my style.
#9: What do you think used to be a fashion faux pas but is not at all today?
Sneakers! Back in the day, heels were the absolute standard. Ballerinas were acceptable, but sneakers were strictly off-limits. They were simply not considered chic. Now, of course, they’ve become a cornerstone of stylish dressing, if done right.
#10 Can you identify a milestone in your journey in fashion that really impacted you?
The true milestone was being able to enter the industry which I fantasized about. The opportunity to connect and learn from people I admired, and being lucky enough to become close friends with some of them. The opportunity to do so really changed my life forever.