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Fashion Thoughts
June 18, 2024
It’s the ’90s Again & Style Not Com Has Something to Say
Let’s play pretend and see what Beka would ‘post’ way back when
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Courtesy of Style Not Com
MANY of us recall what the world was like before social media, when Discmans were a thing, TV consisted of barely any channels, and George Michael’s Freedom! ’90 ranked in the charts. This analogue era is hotly referenced and is the source of multiple modern iconic style moments (visit our Fashion History 101 section to raise your pop culture IQ).
The platform Instagram didn’t launch until 2010 and, much later, Beka Gvishiani started to publish his prolific IG account @stylenotcom in July 2021. But we were curious to see what Beka would anachronistically post on his grid if Instagram had existed circa 1995. Below is the brief we sent to him, and his signature on-point responses follow.
D1 Team:
Imagine you are writing x3 IG posts in the era of the mid ’90s. Mock-up some highlight posts on what you would have been posting if the digital era landed then. No explainer required, this is purely journalistic fiction at its finest.
Beka of Style Not Com:
Deena By Larroudé Pump
Deena By Larroudé Pump
Look 31/49, Thom Browne Autumn/Winter 2024. Shutterstock
Look 42/49, Thom Browne Autumn/Winter 2024. Shutterstock
Look 4/62, Dior Haute Couture Autumn/Winter 2024. Shutterstock
Look 48/62, Dior Haute Couture Autumn/Winter 2024. Courtesy of Dior Haute Couture
Look 28/31, Schiaparelli Haute Couture Autumn/Winter 2024. Courtesy of Schiaparelli Haute Couture
Look 30/31, Schiaparelli Haute Couture Autumn/Winter 2024. Courtesy of Schiaparelli Haute Couture
Look 33/47, Zuhair Murad Autumn/Winter 2024. Shutterstock
Look 11/33, Jean Paul Gaultier Couture by Courrèges’ Nicolas Di Felice Autumn/Winter 2024. Courtesy of Jean Paul Gaultier Couture
Look 17/33, Jean Paul Gaultier Couture by Courrèges’ Nicolas Di Felice Autumn/Winter 2024. Courtesy of Jean Paul Gaultier Couture
Look 29/33, Jean Paul Gaultier Couture by Courrèges’ Nicolas Di Felice Autumn/Winter 2024. Courtesy of Jean Paul Gaultier Couture
Look 10/29, Ashi Studio Autumn/Winter 2024. Shutterstock
Look 14/29, Ashi Studio Autumn/Winter 2024. Shutterstock
Look 3/32, Stéphane Rolland Autumn/Winter 2024. Shutterstock
Look 22/32, Stéphane Rolland Autumn/Winter 2024. Shutterstock
Look 20/35, Giambattista Valli Autumn/Winter 2024. Shutterstock
Look 32/35, Giambattista Valli Autumn/Winter 2024. Shutterstock
Look 39/46, Chanel Autumn/Winter 2024. Courtesy of Chanel
Look 43/46, Chanel Autumn/Winter 2024. Shutterstock
Look 26/42, Alexis Mabille Autumn/Winter 2024. Shutterstock
Look 46/90, Armani/Privé Haute Couture Autumn/Winter 2024. Shutterstock
Look 69/90, Armani/Privé Haute Couture Autumn/Winter 2024. Shutterstock
Look 89/90, Armani/Privé Haute Couture Autumn/Winter 2024. Shutterstock
Look 22/65, Elie Saab Couture Autumn/Winter 2024. Shutterstock
Look 28/39, Balenciaga Autumn/Winter 2024. Courtesy of Balenciaga
Never been posted by Style Not Com, until here and now. Style Not Com exclusively for Deenathe1st.com
The context: Kate Moss was first discovered at JFK Airport in 1988 at the age of 14 by Storm Model Management. She subsequently featured in a story called The 3rd Summer of Love by The Face magazine in 1990; fame quickly followed as Moss walked for Dolce & Gabbana in 1992 and featured in Calvin Klein’s iconic campaigns lensed by Herb Ritts. Overnight Moss became associated as the leader of Cool Britannia (a facet of ’90s poptimism).
Never been posted by Style Not Com, until here and now. Style Not Com exclusively for Deenathe1st.com
The context: By 1997 some of the most prominent names in ready-to-wear design started to rise up the ranks of fashion houses, including Olivier Theyskens, Stella McCartney, and Hedi Slimane. Colette opened and remained at the center of the buying universe for two decades. This very year, Alexander McQueen headed up Givenchy and, after Gianfranco Ferré stepped down in 1996, John Galliano took up the helm at Christian Dior. Thierry Mugler and Jean Paul Gaultier launched onto the haute courture scene and Fendi debuted the ‘baguette’ bag. Quite an astonishing year.
Never been posted by Style Not Com, until here and now. Style Not Com exclusively for Deenathe1st.com
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Deenathe1st & Larroudé shoe collection is out now. Photographed by Kevin Tachman. All Rights Reserved.
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Deenathe1st & Larroudé shoe collection is out now. Photographed by Kevin Tachman. All Rights Reserved.
Deenathe1st & Larroudé shoe collection is out now. Photographed by Kevin Tachman. All Rights Reserved.
Deenathe1st & Larroudé shoe collection is out now. Photographed by Kevin Tachman. All Rights Reserved.
The context: Lee Alexander McQueen is rightfully one of the most legendary and celebrated designers of his generation. From his early apprenticeships on Savile Row aged 16 to his monumental debut collection for his MA in Fashion Design at Central Saint Martins, all of McQueen's collections brought theatricality and other-wordly beauty to people’s wardrobes from day one; from the ’96 Hunger and Dante collections through to the Spring/Summer 1999 collection titled No. 13 (where, in the fashion show, a dress modeled by Shalom Harlow was spray-painted by two robots). There is a line drawn in history that divides a time before Alexander McQueen’s debut and thereafter.
